Bianchi

History

The history of one of the world’s top bicycles started back in 1885 when then 21 year old Edoardo Bianchi opened his small bicycle shop focusing on repairs in Milan’s via Nirone. After just 3 years in the business, he created his first bicycle and as soon as 1896 began using his bicycles in races as a testing ground, which was a totally new concept at the time. Within 3 years of entering the racing scene, Bianchi Bicycles had their first international victory in the Grand Prix of Paris, the prelude to the Tour de France.

He is also credited with originating a manufacturing concept called “Reparto Corse” which literally translates to: “racing department.” This revolutionary process intends to “create for the purpose of winning.” By utilizing the race environment to rigorously test his products, Bianchi was able to dramatically improve the bikes that reached the average rider. In Italy today, you see the revolutionary and highly effective “Reparto Corse” process applied in companies like Ferrari, Ducati and Alfa Romero. Using this philosophy to guide the development of his bicycles, Bianchi became “the” brand of bicycle racing in the early 20th century.  (from bicycle review)

Why We Carry Bianchi Bikes

The romance, the tradition, the Celest… We carry Bianchi bikes because they are some of the most beautiful bikes in the world.
“I could ride any bike in the world… I ride a bianchi”  -Marek Shon